Introduction to the New Zebra Brand

Wednesday, March 25, 2015

The first quarter is off to a great start as Zebra continues to successfully incorporate the Motorola Enterprise business into the new Zebra. As part of their corporate strategy and the evolution of the combined organisations, they are pleased to announce that they have officially launched the new Zebra brand and logo.

With an expanded scope and set of solutions, Zebra is not only combining the best of both companies, they are building the leader in Enterprise Asset Intelligence. In addition to a modernised logo and visual identity, Zebra will empower resellers with new messaging to help explain the benefits of Enterprise Asset Intelligence to end users. Not only do they give assets a digital voice, Zebra helps businesses analyse that data and act on it in real-time to make the right decisions, which will set Zebra resellers apart competitively.

Moving forward, the new brand will start to appear on Zebra materials including Zebra.com, which not only features an updated look, but new, optimised functionality. The site is more intuitive to help customers find the solutions they need and navigate them to the right, local partners.

As they continue their brand transition from Motorola Solutions to Zebra, they have begun their transition of on-product badging. This means that already manufactured products previously branded Motorola will soon carry either Symbol or Zebra logos, dependent on timing and the product family. All new Zebra products manufactured will feature the new logo. Find more information around this effort by accessing the brand FAQ for resellers.

“As a valued partner critical to the success of our new organisation, the launch the new brand represents a milestone for us all,” says Ryan Goh, Vice President, APAC Sales, Zebra Technologies. “We are incredibly pleased with the progress we’re making and we want to thank you for your ongoing support as we work to help enhance your relevance to your customers and earn more of their business. We look forward to an exciting and mutually beneficial future.”